Digital Marketing Agency

Insider's Guide to Social Media Frequency

Posted by Jennifer Hampton on Jul 15, 2017 2:15:48 PM

Insiders Guide to Social Media Frequency

The frequency question always comes up: How often should my business post on social media? Believe it or not, there is a balance of connecting with your audience without sending them running. The line between being informative and being rather annoying isn’t so complicated after all.

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Topics: Social Media Marketing

Tips for Posting Video Ads on Instagram

Posted by Jennifer Hampton on Jul 15, 2017 2:15:03 PM

Instagram offers your company a lot when it comes to media rich marketing. And now with Auto-Play Video Ads, you can boost your engagement to new heights. Let’s jump in!

Instagram is one of the newer platforms out there and has over 150 million active monthly users. Primarily a mobile social media site, Instagram thrives on eye-catching pics, video clips, cheeky captions, and relevant hashtags. Users scroll through their news tab and click to ‘love’ a post. Businesses have been very successful in building enormous customer fan bases on Instagram, garnering thousands of ‘loves’ per pic.

The audience on Instagram is, you guessed it, the hippest out there. Over 90% are 35 and younger. Like other photo-heavy platforms, 68% of users are women. Audiences like this, love quality photos that capture cutting edge trends, incorporate humor, or simply highlight beautiful images.

Now that video ads are offered by Instagram, this is the perfect time for your company to get involved. Video ads are extremely effective and enhance ad recall and brand recognition—with just 15 seconds of a well-composed clip.

Keep these four things in mind when posting an Instagram video ad:

1. Angle. If you want to empower your viewers, set the angle higher. Even try experimenting with birds-eye views! A low camera angle near the subject’s feet or floor can have an intimidating effect on viewers.

2. Motion. Since ads are auto-play, you want to capture your audience’s attention in the first moments with movements. Make sure the first frames of your video capture motion to increase the likelihood that users will pause to watch your ad.

3. Pace. Perhaps one of the most important parts of your video is the speed that you adopt. Be purposeful. Are you aiming for a high intensity thriller or a calm and poignant story? All these things affect the mood and tone of your ad. Also, don’t forget that with Instagram looping, your video will begin again right after it finishes.

4. Sound. Instagram users like to be sneaky (think scrolling through the news tab in class or during a bathroom break—we won’t judge). Since sound can often be disrupting in settings like this, video ads play automatically without sound. Yes, you heard, video ads default on silent. Make sure your video is sound neutral. That is, your users can understand your message without sound but can also enjoy the video with sound if desired.

Now that you know the tricks of angle, motion, pace, and sound, watch how your engagement booms on the ever-trendy Instagram with new Auto-Play Video Ads.


Superior Virtual is a Digital Marketing Agency in West Palm Beach, FL specializing in social media marketing, website design and search engine optimization.



Business Insider

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Topics: General

The 80/20 Rule for Social Media Content

Posted by Jennifer Hampton on Jul 13, 2017 4:28:57 PM

You know the saying, "20% of the people do 80% of the work," or is it "80% of sales come from 20% of the clients," or is it one of a hundred more? When talking about social media content it goes like this: 80% of your content marketing should inform and influence your audience while 20% is about your brand. It might not seem the intuitive thing to do but the future of your content marketing relies on it.

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Topics: Social Media Marketing

Social Media Marketing Strategy: Tune-up

Posted by Jennifer Hampton on Jul 13, 2017 4:08:21 PM


With the steady increase in the visual presence online through mobile devices and desktop computers, Social Media Marketing Strategies continue to bloom. In an article by Elizabeth Kent for Social Media Today, she shares four tips to give your online media strategy a tune-up for 2014.

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Topics: Social Media Marketing

Social Media and Real Life

Posted by Jennifer Hampton on Jul 13, 2017 3:46:30 PM

A study led by Joseph Grenny, co-author of the New York Times bestseller Crucial Conversations, found that nearly 4 in 5 people are seeing increased incivility on social media, and 2 in 5 have unfriended or blocked family, friends or coworkers as a result. Of Grenny’s survey respondents, 76% had witnessed an argument on social media; 88% believe people are less polite on social media than in person; and 1 in 5 reduced in-person contact with someone over a cyber fight.

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Topics: Social Media Marketing

A History of Google Algorithm Updates

Posted by Jennifer Hampton on Jul 13, 2017 3:22:01 PM

Curious how the latest change stacks up against previous Google algorithm updates? To give you a snapshot of all of the major changes that Google has implemented over the years, we teamed up with Moz to create the infographic below.

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Topics: Search Engine Optimization

Which Social Media Platform Do I Choose for My Business?

Posted by Jennifer Hampton on Jul 11, 2017 3:17:59 PM


You are ready for your business to climb aboard the social media juggernaut, but do you know which of the available platforms will get you where you need to go? With an ever-growing array of social media options, it is critical that you expend your resources on the platforms that will generate the most results for your company. 

Wondering which social media platform you should choose for your business? Read on to learn a little bit about the suitors, so you can give your roses to the most compatible bachelors.

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Topics: Social Media Marketing

7 Tips for Hiring a Marketing Coordinator

Posted by Jennifer Hampton on Jun 2, 2017 2:41:45 PM

Congratulations! You're finally ready to hire an in-house marketing coordinator, so where do you start? Before we proceed, we want to prepare you for how much time it may take to find the right in-house candidate. Are you ready? Most companies spend 2-4 months looking for one qualified candidate. From the day you draft the job description, to the day they arrive for their first day, takes a lot of time. Also, get ready to sift through, what could be, hundreds of applications. It's all part of the process.

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Topics: Law Firm Marketing

4 Ways to Optimize Your Social Media Profiles

Posted by Jennifer Hampton on Nov 10, 2016 8:03:00 AM


Social media profiles are the digital faces of your brand. They increase your reach, capture and nurture leads, retain customers and boost your brand’s organic search results. To reap the rewards of these incredible benefits, it’s imperative to optimize.

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Topics: Social Media Marketing

The Importance of Using Twitter for Business

Posted by Jennifer Hampton on Nov 8, 2016 8:07:00 AM

Digital marketers speak the words -“Twitter,” “tweet,” and “hashtag” - every day. Why? Twitter is an important part of a successful social media marketing strategy.

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Topics: Twitter Marketing

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