Digital Marketing Agency News

5 SEO Secrets Revealed

Posted by Jennifer Hampton on Aug 25, 2016 7:00:00 AM

Want to start kicking butt and taking names (in the form of new clients) thanks to SEO? Learn 5 secrets to search engine optimization and unlock the potential benefits of this powerful tool.

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Topics: Search Engine Optimization

Digital Marketing vs.Traditional Marketing - What You Need To Know

Posted by Jennifer Hampton on Aug 23, 2016 7:00:00 AM

The world is an ever-changing place: which means the way we respond to it needs to evolve as well if we want to keep pace and remain effective. This is particularly true in the world of marketing where traditional methods have lost much of their luster in the shadow of the shining star that is digital marketing.

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Topics: Digital Marketing Agency in West Palm Beach

What’s the big deal about Facebook Advertising?

Posted by Jennifer Hampton on Aug 18, 2016 7:00:00 AM

In college, it may have been the ultimate time suckage activity, but today’s Facebook has evolved into a powerhouse in the business world- but only for those who know how the harness it effectively. If you’re not one of the lucky ones who have embraced its potential, it is time for your West Palm Beach business to get in the game.

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Topics: Superior Virtual

What Is Schema Markup and How Does It Affect SEO?

Posted by Jennifer Hampton on Aug 16, 2016 7:00:00 AM

In today’s business environment, your website has to fight for attention. That means, in addition to just creating compelling content (a challenge in itself), you need to make sure that potential customers are being led directly to your site.  

However, ensuring that your website is in optimal fighting condition requires work. Any effective training program includes the strategic use of concepts such as schema markup. Without them, you’ll never deliver a right hook that will knock out competition and have customers clamoring to be in your corner.

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Topics: Search Engine Optimization

3 Advantageous Social Selling Tips from the Social Media Marketing Team at Virtual Superior

Posted by Jennifer Hampton on Aug 10, 2016 8:00:00 AM

In our last blog, we took a look at the power of social selling and some of the best practices to utilize when undertaking this emerging (and highly effective) approach to marketing.

With the introduction and first dates behind you, now it’s time to really generate traction in your new relationship with customers and prospects. A social presence is not enough to guarantee success in the social selling realm. You need to put your game face on and act strategically to keep your significant others engaged and ultimately invested. While every company’s strategy is different given their specific goals, there are guidelines that will put you on the right path. Consider these 3 advantageous social selling tips:

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Topics: Social Media Marketing

What is Social Selling?

Posted by Jennifer Hampton on Aug 3, 2016 8:00:00 AM

Think about how annoying it can be when someone is aggressively trying to sell you on an idea or product. Your defenses go up and you tend to be more resistant to the concept. Now imagine if they developed a relationship with you over a period of time and came to be a trusted resource for information and answers to questions about a particular subject.You would build trust with this individual and ultimately believe in them enough to make a purchase. This is the idea behind social selling.

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Topics: Social Media Marketing

Inbound Marketing vs. Outbound Marketing

Posted by Jennifer Hampton on Jul 27, 2016 8:00:00 AM

As the CEO of an inbound marketing agency in West Palm Beach, I can tell you that Inbound Marketing is far from a new concept. In fact, in the world of internet marketing, it is the equivalent of a Hollywood heavy hitter- garnering tons of press, publicity and fans for its effectiveness. However, despite all the rave reviews, there are still many companies firmly entrenched in the old-school Outbound method.

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Topics: Inbound Marketing

Lookalike Ads on Facebook from Our Social Media Management Team

Posted by Jennifer Hampton on Jul 20, 2016 8:00:00 AM

If you aren’t using Facebook’s Lookalike ads for your marketing campaign yet, well, you might be missing out on a bevy of potential customers. That’s right, Lookalike ads are the latest and greatest when it comes to targeting an audience and making an impression. We love how Facebook caters to your marketing needs with new and improved tools just waiting for a spin. Read on to find out exactly how these little gems work and why they can boost your marketing strategy.

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Topics: Social Media Marketing, Superior Virtual, Facebook, Digital Marketing Agency in West Palm Beach

Email Signature Tips

Posted by Jennifer Hampton on Jul 20, 2016 7:30:00 AM

 Your email signature can do more than just mark the end of an email. It represents a huge opportunity to market both yourself and your business. Learn what to do (and what not to do) in order to convert your uninspired John Hancock into an A-List autograph that will fetch great sums in terms of potential benefits. 

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Topics: Email Marketing

Brand Identity Guide Tips

Posted by Jennifer Hampton on Jul 7, 2016 7:00:00 AM

You may know what you want your brand to say, but is it really saying it? A good brand identity is one that is clearly and accurately representative of your business and is effectively communicated across your specific market. Otherwise, it has no power. 

Establishing and maintaining your brand identity takes effort. Companies can benefit from the creation of brand identity guides. This tool helps you maintain consistency and understand the tone and personality of your brand. 

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Topics: Superior Virtual

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