Digital Marketing Agency News

Should My Business Start a Blog?

Posted by Jennifer Hampton on Sep 8, 2016 9:29:00 AM

In some respects, business blogging is a bit like exercising- you know you should be doing it, but you never quite get around to it. By never pulling the trigger, your business stands to miss out on a much-improved online physique. The benefits of blogging extend far past just being a means of sharing your company’s vision.

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Topics: blogging


What are Local Business Listings?

Posted by Jennifer Hampton on Sep 6, 2016 8:30:00 AM

Back in the seemingly ancient pre-internet days, having a local business listing meant appearing in the Yellow Pages and being accessible via telephone directory assistance. Now getting your business out there is a new evolution of marketing.

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Topics: Inbound Marketing


Are Your Facebook Posts Attracting Likes?

Posted by Jennifer Hampton on Sep 1, 2016 9:33:00 AM

Everyone wants to be well liked, but what does it take on Facebook to make that happen? Successful Facebook posting isn’t only a numbers game- it’s about building your fan base and increasing engagement.

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Topics: Social Media Marketing


Video Marketing Tips For 2016

Posted by Jennifer Hampton on Aug 30, 2016 10:01:00 AM

Anyone who wants to be anyone in today’s digital marketing world should be utilizing videos as a part of their internet marketing strategy in 2016.  Video has become the hot option due to a wide variety of reasons including its visual impact and the higher ROI it offers versus other types of content.

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Topics: Video Marketing


5 SEO Secrets Revealed

Posted by Jennifer Hampton on Aug 25, 2016 7:00:00 AM

Want to start kicking butt and taking names (in the form of new clients) thanks to SEO? Learn 5 secrets to search engine optimization and unlock the potential benefits of this powerful tool.

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Topics: Search Engine Optimization


Digital Marketing vs.Traditional Marketing - What You Need To Know

Posted by Jennifer Hampton on Aug 23, 2016 7:00:00 AM

The world is an ever-changing place: which means the way we respond to it needs to evolve as well if we want to keep pace and remain effective. This is particularly true in the world of marketing where traditional methods have lost much of their luster in the shadow of the shining star that is digital marketing.

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Topics: Digital Marketing Agency in West Palm Beach


What’s the big deal about Facebook Advertising?

Posted by Jennifer Hampton on Aug 18, 2016 7:00:00 AM

In college, it may have been the ultimate time suckage activity, but today’s Facebook has evolved into a powerhouse in the business world- but only for those who know how the harness it effectively. If you’re not one of the lucky ones who have embraced its potential, it is time for your West Palm Beach business to get in the game.

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Topics: Superior Virtual


What Is Schema Markup and How Does It Affect SEO?

Posted by Jennifer Hampton on Aug 16, 2016 7:00:00 AM

In today’s business environment, your website has to fight for attention. That means, in addition to just creating compelling content (a challenge in itself), you need to make sure that potential customers are being led directly to your site.  

However, ensuring that your website is in optimal fighting condition requires work. Any effective training program includes the strategic use of concepts such as schema markup. Without them, you’ll never deliver a right hook that will knock out competition and have customers clamoring to be in your corner.

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Topics: Search Engine Optimization


3 Advantageous Social Selling Tips from the Social Media Marketing Team at Virtual Superior

Posted by Jennifer Hampton on Aug 10, 2016 8:00:00 AM

In our last blog, we took a look at the power of social selling and some of the best practices to utilize when undertaking this emerging (and highly effective) approach to marketing.

With the introduction and first dates behind you, now it’s time to really generate traction in your new relationship with customers and prospects. A social presence is not enough to guarantee success in the social selling realm. You need to put your game face on and act strategically to keep your significant others engaged and ultimately invested. While every company’s strategy is different given their specific goals, there are guidelines that will put you on the right path. Consider these 3 advantageous social selling tips:

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Topics: Social Media Marketing


What is Social Selling?

Posted by Jennifer Hampton on Aug 3, 2016 8:00:00 AM

Think about how annoying it can be when someone is aggressively trying to sell you on an idea or product. Your defenses go up and you tend to be more resistant to the concept. Now imagine if they developed a relationship with you over a period of time and came to be a trusted resource for information and answers to questions about a particular subject.You would build trust with this individual and ultimately believe in them enough to make a purchase. This is the idea behind social selling.

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Topics: Social Media Marketing


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