Digital Marketing Agency

What Every Business Owner Needs to Know About Video Marketing

Posted by Jennifer Hampton on Aug 17, 2017 9:51:00 AM

Did you know video drives a 157% increase in organic traffic from search engines? They are reshaping the marketing landscape and now is the time to jump on the video marketing train. Next stop success. 

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Topics: Video Marketing


2017 Social Media Image Guidelines

Posted by Jennifer Hampton on Aug 16, 2017 9:40:00 AM

In the digital world,visual content has recently conquered every social media platform. Displaying your brand through images or videos allows you to have fun and be creative while appealing to potential customers.

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Topics: Social Media Marketing


Fun Facts the Experts Know About Social Media

Posted by Jennifer Hampton on Aug 15, 2017 10:17:00 AM

It’s time to reveal a few mind-boggling statistics about your business and social media. Every year, researchers discover social media usage has mushroomed to extraordinary levels across all demographics. So how does this directly affect your business?

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Topics: Social Media Marketing


Why Businesses Should Be Using Facebook’s Call-to-Action Feature

Posted by Jennifer Hampton on Aug 10, 2017 10:30:00 AM

To a viewer, visiting a business’s Facebook Page is like virtual window-shopping. When walking through a mall, you may stop in front of a store with an interesting window display, prompting you to walk inside. This feature allows interested viewers, your virtual window-shoppers, to take that crucial step and in a way, walk into your store. This call-to-action button, which would display at the top right of the Facebook Page under the banner image, has proven to be effective yet is underutilized by many business owners. 

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Topics: Facebook Marketing


How to Create Good Content for Your Blog

Posted by Jennifer Hampton on Aug 9, 2017 9:30:00 AM

What’s the point of writing a blog if no one wants to read it? Creating good content is the fundamental building block of a blog that really makes an impact on the reader. And with the proliferation of blogs in today’s business world, standing out has become all the more important. With that in mind, we present 3 steps to creating winning content for your blog.

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Topics: Content Marketing


Hashtag 101 for Business

Posted by Jennifer Hampton on Aug 8, 2017 9:35:00 AM

Hashtag 101 for Business

Are you a Business who wants to improve your street cred among potential customers? These days it takes more than an ad in the paper to garner their attention. Social media has become an increasingly important tool in the marketing arsenal for businesses and hashtags are a key component of this initiative. Do you know how to harness the power of a hashtag? If not, read on.

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Topics: Social Media Marketing


Visual Marketing and Visual Ads

Posted by Jennifer Hampton on Aug 3, 2017 10:30:00 AM
While content truly spells out your company’s point of view and brand presence, it is often the visually-appealing images that you use which draw people in. This strategy, known as visual marketing, is growing in popularity as companies begin to recognize its benefits.
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Topics: Video Marketing


7 Ways to Optimize Facebook Ads

Posted by Jennifer Hampton on Aug 1, 2017 11:00:00 AM

Once a place to reconnect with high school classmates and post a photo of the sandwich you had for lunch, Facebook has evolved into an incredibly powerful and effective tool for businesses. In addition to creating a dialogue with customers and prospects with an engaging Facebook page, businesses have the opportunity to do strategic advertising on the site.

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Topics: Facebook Marketing


How to Interview for Buyer Persona Research

Posted by Jennifer Hampton on Jul 26, 2017 10:00:00 AM

  

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Topics: Inbound Marketing


How to Solve Your Company’s 4 Problems with Social Media Marketing

Posted by Jennifer Hampton on Jul 20, 2017 9:17:32 AM

Today’s marketers are struggling more than ever to drive new traffic to their websites and they are increasingly turning to social media marketing hoping it will be the magic pill that delivers the results their sales team is looking for. Unfortunately, marketers are finding that the problems with social media marketing often eclipse the benefits when done poorly. In some cases, the results could even be catastrophic to a brand. As an agency that specializes in social media marketing in West Palm Beach it’s critical that companies solve these problems first before embarking on a social media marketing journey.

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Topics: Social Media Marketing


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